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Effective Date: 28 July 2026

Order Electrical is a trading division of Atkinson Electrical Wholesale Ltd ("Order Electrical", "we", "us", "our"). We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order or otherwise interact with us.

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).


1. Who We Are

For the purposes of UK data protection legislation, the Data Controller is:

Atkinson Electrical Wholesale Ltd

Trading as Order Electrical

D11 & D16, Heritage Business Park

Gosport

Hampshire

PO12 4BG

Email: sales@orderelectrical.co.uk

ICO Registration Number: ZB891902


2. What Information We Collect

Depending upon how you use our website, we may collect:

Personal Information

  • Name
  • Company name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Username and encrypted password
  • Purchase history
  • VAT number (where applicable)

Payment Information

Payments made through our website are processed securely by authorised third-party payment providers.

Order Electrical does not store your full debit or credit card details.

Technical Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Screen resolution
  • Time zone
  • Website pages visited
  • Date and time of your visit
  • Products viewed
  • Shopping basket activity
  • Website navigation behaviour
  • Referring website
  • Cookie information

3. How We Collect Your Information

We collect personal information when you:

  • Create an account.
  • Place an order.
  • Request a quotation.
  • Contact Customer Services.
  • Subscribe to marketing communications.
  • Download product information.
  • Complete online forms.
  • Enter competitions or promotions.
  • Browse our website.
  • Accept cookies.

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders.
  • Deliver products.
  • Process payments.
  • Provide customer support.
  • Manage your account.
  • Verify your identity.
  • Prevent fraud.
  • Detect suspicious transactions.
  • Improve our website.
  • Improve our product range.
  • Respond to enquiries.
  • Comply with legal obligations.
  • Maintain accounting and taxation records.

Where you have provided your consent, we may also send information regarding:

  • Promotions
  • Product launches
  • Special offers
  • Company news
  • Industry updates

You may unsubscribe from marketing communications at any time.


5. Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

  • Performance of a contract.
  • Compliance with legal obligations.
  • Legitimate business interests.
  • Consent.

6. Customer Accounts

If you create an account on our website, you are responsible for maintaining the confidentiality of your login credentials.

Please notify us immediately if you believe your account has been accessed without your permission.

We recommend using a strong password and not sharing your login details with anyone.


7. Fraud Prevention

To protect both our customers and our business, we may use your personal information to:

  • Verify your identity.
  • Validate billing and delivery addresses.
  • Detect fraudulent transactions.
  • Prevent unauthorised account activity.
  • Investigate suspected fraud.

Where necessary, information may be shared with fraud prevention agencies or law enforcement authorities.


8. Marketing

Where permitted by law, we may contact you regarding:

  • Special offers
  • New products
  • Promotions
  • Industry news
  • Company announcements

You can opt out at any time by:

  • Clicking the unsubscribe link in our emails.
  • Contacting us directly.

We never sell your personal information to third parties for marketing purposes.


9. Sharing Your Information

We only share personal information where necessary.

This may include:

  • Courier companies.
  • Payment providers.
  • Website hosting providers.
  • Cloud storage providers.
  • IT support providers.
  • Professional advisers.
  • Accountants.
  • Fraud prevention agencies.
  • Government authorities where legally required.

All third parties are required to process your information securely and only for authorised purposes.


10. Payment Providers

Payments are processed using secure third-party payment gateways.

Depending on the payment method selected, your information may be processed by providers such as:

  • Stripe
  • PayPal
  • Opayo
  • Worldpay
  • Klarna
  • Other approved payment providers

These organisations have their own privacy policies governing how they process your personal information.

Order Electrical never has access to your complete payment card details.


11. Website Analytics

We use analytics services to understand how visitors use our website.

This may include services such as:

  • Google Analytics 4
  • Google Search Console
  • Microsoft Clarity
  • Bing Webmaster Tools

Analytics information is used to:

  • Improve website performance.
  • Improve user experience.
  • Monitor website traffic.
  • Identify technical issues.
  • Measure marketing effectiveness.

Where required, analytics cookies are only used with your consent.


12. Advertising & Remarketing

If you consent to advertising cookies, we may use technologies including:

  • Google Ads
  • Google Tag Manager
  • Meta (Facebook & Instagram) Pixel
  • Microsoft Advertising

These technologies help us:

  • Measure advertising performance.
  • Display relevant advertisements.
  • Limit repeated advertising.
  • Understand customer interests.

You may withdraw consent at any time using our Cookie Preferences.


13. Product Reviews

Where you choose to leave a review, we may publish:

  • Your name (or chosen display name).
  • Your review.
  • Product rating.

Reviews may be collected directly or through independent review providers.

We reserve the right to remove reviews that are offensive, misleading or unlawful.


14. Cookies

Our website uses cookies to:

  • Remember your preferences.
  • Keep you logged in.
  • Maintain your shopping basket.
  • Improve website performance.
  • Analyse visitor behaviour.
  • Support website security.
  • Personalise your experience.

Non-essential cookies are only placed on your device after your consent.

Further information is available in our Cookie Policy.


15. International Transfers

Your personal information is primarily processed within the United Kingdom.

Where information is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection legislation.


16. Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

  • Customer accounts – whilst active.
  • Order records – seven years.
  • Tax records – seven years.
  • Marketing preferences – until consent is withdrawn.
  • Customer service records – as reasonably required.

Data no longer required is securely deleted or anonymised.


17. Keeping Your Information Secure

We employ appropriate technical and organisational measures including:

  • SSL encryption.
  • Secure servers.
  • Firewalls.
  • Malware protection.
  • Access controls.
  • Password protection.
  • Routine security updates.
  • Staff training.
  • Secure payment processing.

Whilst every effort is made to protect personal information, no internet transmission can ever be guaranteed to be completely secure.


18. Your Rights

Under UK GDPR you have the right to:

  • Access your personal information.
  • Correct inaccurate information.
  • Request erasure where applicable.
  • Restrict processing.
  • Object to processing.
  • Request data portability.
  • Withdraw consent.
  • Lodge a complaint with the Information Commissioner's Office.

Certain rights are subject to legal exemptions.


19. Subject Access Requests

Requests for copies of your personal information should be sent to:

sales@orderelectrical.co.uk

We will normally respond within one calendar month.


20. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage you to read their privacy policies before submitting personal information.


21. Children's Privacy

Our website is intended for individuals aged 18 years and over.

We do not knowingly collect personal information from children.


22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page together with the effective date.


23. Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact:

Order Electrical

A trading division of Atkinson Electrical Wholesale Ltd

D11 & D16, Heritage Business Park

Gosport

Hampshire

PO12 4BG

Email: sales@orderelectrical.co.uk

ICO Registration Number: ZB891902


24. Complaints

If you are dissatisfied with how we have handled your personal information, please contact us first so we can investigate and attempt to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk